Canada - Bauer Ceases Certain RE-AKT Hockey Helmet Performance Claims

Agreement requires Bauer to donate $500,000 in equipment to charity

November 13, 2014 — OTTAWA, ON — Competition Bureau

The Competition Bureau announced today that Bauer Hockey Corp. (Bauer), a manufacturer of hockey equipment, has agreed to cease making certain performance claims related to the Bauer RE-AKT hockey helmet. Under the terms of a consent agreement reached with the Bureau, Bauer has also agreed to make a $500,000 donation of equipment to a registered Canadian charity supporting youth participation in sport.

Bauer’s advertisements for the RE-AKT helmet contained words, images and videos that the Bureau found created the impression that the product would offer hockey players protection from concussions caused by rotational impacts. Although Bauer had conducted testing on the helmet prior to making the claims, the Bureau concluded that the testing was not adequate and proper to support the marketing claims.

Read the press release